Masters of Scale How to grow a greener energy grid, with Octopus Energy’s Greg Jackson
Nov 14, 2024
Greg Jackson, CEO and founder of Octopus Energy, the UK's leading green energy supplier, shares his innovative journey in disrupting the energy market. He discusses the importance of technology and customer-centric solutions in redefining energy consumption. Jackson highlights the challenges in the U.S. market due to outdated regulations and the urgent need for a shift towards renewable energy. He emphasizes advancements in smart charging solutions and the critical role of public leadership in combating climate change through sustainable practices.
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Early Environmentalism
- Greg Jackson's early environmental awareness stemmed from witnessing pollution's unequal impact.
- Walking while cars emitted fumes highlighted the injustice, inspiring him to join Greenpeace at 15.
Early Entrepreneurialism
- Jackson's entrepreneurial spirit developed early, managing finances and pursuing electronics.
- This self-reliance fostered decision-making skills, leading to ventures like selling video games.
Opportunity in Energy
- Greg Jackson saw an opportunity to improve customer service and value in the energy sector.
- He aimed to build a software platform, Kraken, enabling energy companies to modernize operations.