Indie Bites Building a $200k MRR bootstrapped maid software for a price sensitive niche - Amar Ghose, ZenMaid
6 snips
May 10, 2024 
Founder of ZenMaid, Amar Ghose, shares journey to $200k MRR. Topics include scaling in a niche market, losing revenue, balancing work ethic vs lifestyle, and recommendations for books and podcasts.
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ZenMaid's Origin
- Amar Ghose started ZenMaid after running a maid service with a friend.
- They built a simple scheduling tool, which they later turned into a SaaS product.
Early Growth Tactics
- Use cold email to acquire early customers.
- Building partnerships can significantly expand your reach, especially within niche markets.
Price Sensitivity as a Moat
- Price sensitivity in a niche can be a moat.
- It deters competitors, especially those with high acquisition costs.