In this episode, we asked marketing matchmaker Behdad Jamshidi one simple icebreaker: What do you wish you knew before becoming a solopreneur? And wow, did he deliver.

From climbing the unexpected business ladder to spotting red flags when hiring marketing help, Behdad shares the lessons no one tells you—but every solopreneur needs to hear.

Feeling overwhelmed by your options? Struggling to pick a marketing channel that doesn’t make you want to scream into the void? Tune in for practical advice, hard-won wisdom, and a reminder that success isn’t just about the outcome—it’s about loving the process.

Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr Intro gives you free education, community, and tools to build a thriving one-person business. So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out LifeStarr Intro!

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