164. Set Up A Strategic Podcast Guesting Tour That Will 4X Your Weekly Audience Reach AND Double Your Launch Revenue

26 snips

Oct 17, 2022

A podcast tour can turn borrowed audiences into a major launch boost. Kelly Mosser shares how she planned her appearances, chose the right shows, crafted pitches and calls to action, and followed up after each interview. She also breaks down timing, referrals, audience size, and the surprising revenue results of her strategy.

Ask episode

Chapters

Transcript

Episode notes

Introduction

00:00 • 6min

What Was the Final Catalyst That Made You Into Full Time Entrepreneurship?

05:58 • 3min

What's the Difference Between Strategic Podcast Tours and a Strategic Podcast?

09:07 • 4min

Podcasts - Is Visibility a Reward?

13:23 • 3min

Strategic Podcast Tour - How Many Weeks Before Your Launch Should You Be on Podcast?

16:02 • 4min

Podcasts - Do You Ask During the Pitch Process?

19:57 • 2min

Podcasting - Is the Show the Right One to Pitch?

21:40 • 3min

Podcasting - The Top 10% Podcast

24:43 • 3min

I'd Rather Have the Attention of a Hundred Listeners Than a Million Eyeballs, Right?

28:08 • 4min

I Love Listening to Public Figures and Podcasts

32:16 • 1min

How Do I Influence What Is Talked About on Podcasts?

33:35 • 5min

Are You Looking for More Clarity and Confidence?

38:33 • 3min

What Scares You? I'm Not Afraid of Clowns

41:12 • 2min

What Is Your Favorite Game?

43:10 • 4min

Podcast Guest Touring

47:08 • 6min

Podcasts - What's Your Call to Action?

53:02 • 2min

Podcasting Tours - How to Predict Your Conversion Rate

55:14 • 3min

Podcast Guesting Is One of the Best Ways to Get in Front of Your Audience

57:51 • 3min

How to Scale Your Business - The Hell Yes Guest

01:01:19 • 2min

What Does Being a CEO Mean to You?

01:03:37 • 2min

You know we're obsessed with leveraging other people’s audiences to GET VISIBLE and increase your sales, and today’s guest has mastered this practice. Kelly Mosser, host of the Aligned Success Show, joins us to unpack how her signature offer jumped from $24K in revenue in Q2 to $52K in Q3 simply by guesting on other people’s podcasts with intention. So it’s not just about being interviewed on someone else’s show, but what you do before, during, and after the episode airs that really matters. This case study details exactly how to set up your own strategic podcast tour to 4x the number of ideal clients you’re reaching every week (for free!), so you too can double the revenue for your next launch with ease.

What we love about Kelly’s background is that she’s a business strategist with a decade of experience helping businesses of all sizes make bank - from Fortune 500 powerhouses, to mid-size startups, and scrappy solopreneuers. No matter where you fit in that spectrum, this case study is applicable to you.

To help you get on more podcast shows so you can implement Kelly’s podcast tour strategy, go to ellenyin.com/perfectpodcastpitch to borrow our plug + play pitch template proven to get your pitch emails actually read AND responded to.

Connect with Kelly:

http://kellymosser.com
Get $50 off Kelly's 6-week course, Hell Yes Guest: https://ellenyin.com/kelly
https://www.instagram.com/kelly.mosser/

If you enjoyed today’s episode, please:

Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.
Leave a positive review or rating on Apple Podcasts or Spotify.
Subscribe for new episodes every Monday.

Want to hear all the ins and outs of what is happening in our business? Check out all our previous quarterly income reports at https://ellenyin.com/incomereport !

Learn more about your ad choices. Visit megaphone.fm/adchoices