This Week in Startups Logan Paul & CryptoZoo’s alleged scam breakdown with Coffeezilla + Ok Boomer with Em Herrera | E1652
5 snips
Jan 6, 2023 
Coffeezilla, an investigative journalist known for exposing online scams, joins to break down the alleged situation surrounding Logan Paul’s CryptoZoo project. He shares insights on how social media amplifies scams and emphasizes the need for critical awareness. Later, Em Herrera discusses 2023 predictions, diving into how Gen Z is reshaping consumer behavior and the creator economy. The conversation also touches on the ethical responsibilities of influencers in promoting crypto ventures and the evolving landscape of marketing strategies.
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Origin Story
- Coffeezilla's motivation for uncovering scams stems from witnessing his mom fall prey to alternative health grifts during her cancer battle.
- He also saw friends get caught in MLM scams, sparking his passion for exposing deceptive marketing.
CryptoZoo's Empty Promise
Logan Paul's CryptoZoo, launched in 2021, promised a "fun blockchain game that will make you money."
- The project involved NFTs and ZooCoins, with NFTs yielding more ZooCoins, but the game never fully materialized.
Deliver on Promises
Ensure projects deliver on monetary promises.
- Unfulfilled promises, especially in crypto, constitute scams, leading to financial losses.