Formula for $40 Million in 2025 - Jeff Glover & Luke O'Neill | Glover U

In this episode of the Live Unreal Podcast, Jeff Glover sits down with Akron, Ohio real estate agent Luke O’Neill at the 2025 Live Unreal Retreat in Traverse City, Michigan. With 10 years in the business, Luke is on track for his biggest year yet—after selling 135 homes for $35 million in 2024, he’s already closed 72 units for $17.5 million by mid-2025, with a goal of 150 units and $40 million in volume.

Luke opens up about what’s driving his record-breaking year, including:

• 🔑 His top sources of business and how he maximizes each one

• 🧠 Conversion strategies that set him apart from competitors

• 💬 His powerful approach to follow-up and buyer consultations

• 💡 How he gets buyers to say yes to a consultation (and why it matters)

• ❤️ The ways he’s adding value to his database and leveraging tools like Fellow to stay connected

• 🚀 How Glover U has shaped his growth, mindset, and results

Whether you’re a solo agent, team leader, or aspiring top producer, this episode is packed with actionable strategies and inspiration to help you make your next year your best one yet.

👉 Tune in to learn how Luke O’Neill is raising the bar and building a scalable, relationship-driven business in 2025.