Beyond Influence
Episode 7: Lindsay Van Bramer (PardonThyFrench)
Jun 11, 2024
Explore the world of pet influencing with Lindsay Van Bramer and her dog, Beth, on this episode. Learn about making pets relatable, going independent from management companies, collaborating with brands, and turning creativity into a successful business. Follow Lindsay and Beth @PardonThyFrench for more insights and inspiration.
40:07
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Quick takeaways
- Collaborating with bigger brands can expand your reach as a pet influencer.
- Being authentic and relatable is key for success in the pet influencing world.
Deep dives
Starting a Pet Influencer Journey
The journey of Lindsey Von Bramer and her pet influencer journey unfolds from an unexpected origin. Initially not aiming for pet stardom, Lindsey started an Instagram page for her dog Beth to provide an optimal opt-in social media experience for friends amidst baby-filled feeds. Beth's unique persona, complete with quirky captions, initially attracted followers. Unexpectedly reposted by a major account, Beth's fame snowballed through strategic tagging and collaborations.
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