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4min chapter
Episode 7: Lindsay Van Bramer (PardonThyFrench)
Beyond Influence
Navigating Content Creation and User-Generated Product Reviews for Brands
This chapter examines how individuals can become content creators for brands without a large following. It emphasizes the significance of negotiation skills, legal knowledge, and creating free content to gain experience before securing lucrative brand deals. Additionally, the effectiveness of user-generated content in product reviews is discussed, focusing on its authenticity and trustworthiness to consumers.
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