Cialdini’s 7 Principles of Influence: A Deep Dive with Dr Chris Phelps

💬 Learn more about Sales Is Therapy: https://shorturl.at/qZB70

The Psychology of Persuasion with Dr Chris Phelps — Cialdini Institute Faculty, Speaker, Influence Expert

What if the difference between a “maybe” and a “yes” had nothing to do with your pitch — and everything to do with science?

This week on We Have A Meeting, we sit down with Dr Chris Phelps, one of the leading global experts on the psychology of persuasion and faculty member of the Cialdini Institute — to decode the real science behind why people say yes, and how to ethically influence with integrity.

Chris doesn’t just talk about Influence — he’s worked alongside Dr. Robert Cialdini himself. If you've ever read Influence: The Psychology of Persuasion, this is your chance to go one level deeper.

We explore:

🧠 The 7 Principles of Influence — and why they work on the brain, not just in the boardroom
🎯 Why salespeople misuse reciprocity, and how to apply it without sounding transactional
🛑 How scarcity, social proof, and authority really affect buyer decisions in 2025
🗣️ Practical ways to build trust, reduce resistance, and create genuine persuasion
📚 What most people misunderstand about Cialdini’s work — and how to fix it

This episode is essential listening for founders, sales leaders, marketers, and anyone trying to persuade without pressure.

🎧 If you’ve ever Googled “how to be more persuasive,” “what are Cialdini’s 7 principles,” or “how to sell without being pushy” — this one’s for you.

🔗 Follow Dr Chris Phelps: https://www.linkedin.com/in/drchrisphelps
📘 Learn more about Cialdini’s Influence Principles: https://www.influenceatwork.com/
🎥 Watch the full episode now: [Insert YouTube Link]
📖 Read Influence: The Psychology of Persuasion (a must for every salesperson): https://amzn.to/3RNTrBU

💬 Learn more about Sales Is Therapy: https://shorturl.at/qZB70

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Chapters

• 00:00:00 Introduction & Setting the Stage
• 00:01:06 Meet Dr. Chris Phelps & The Cialdini Institute
• 00:02:46 Influence vs. Manipulation: Key Differences
• 00:05:19 Principle 1: Reciprocity
• 00:10:49 Principle 2: Commitment & Consistency
• 00:15:35 Principle 3: Social Proof
• 00:20:58 Principle 4: Authority & Building Trust
• 00:26:49 Principle 5: Liking
• 00:32:00 Principle 6: Scarcity
• 00:39:10 Principle 7: Unity
• 00:41:49 Universal Application & Cultural Nuance
• 00:42:52 Practical Takeaways & How to Apply These Principles
• 00:44:53 Closing & Where to Find Dr. Chris Phelps