The hosts discuss shortlisted tools for email automation and personalization. They highlight a WordPress CRM Plugin as a useful alternative to big players like HubSpot. They explore the pricing and setup challenges of digital marketing tools and discuss the resurgence of QR codes in mobile marketing. They talk about the benefits of a paid Bitly account and introduce website testing tools. They also discuss a content testing tool and a QR code generator with new features.
CRM tools like Fluent CRM and Nutshell prioritize customer service and responsiveness.
Litmus provides advanced email analytics and the ability to preview emails across different platforms.
QR codes have gained relevance in the digital landscape and offer potential for connecting to different functionalities.
Deep dives
Digital Marketing Toolkit Awards
The podcast episode discusses the Digital Marketing Toolkit Awards, where various tools were nominated and shortlisted across different categories. The hosts mention the range of tools, including both familiar ones like HubSpot and Salesforce, as well as newer ones such as Fluent CRM. They highlight the importance of customer service and responsiveness in CRM tools like Fluent CRM and Nutshell. The discussion also covers the significance of email analytics provided by Litmus and the usefulness of QR codes in marketing campaigns. The episode concludes by urging listeners to vote for their favorite tools and announces that the winners will be revealed in a subsequent episode.
Email Automation and Personalization Tools
This section focuses on the shortlisted tools for email automation and personalization, which include Fluent CRM, HubSpot, Litmus, Nutshell, Salesforce, and Zapier. The hosts discuss the advantages of larger platforms like HubSpot and Salesforce, as well as the unique offerings of smaller players like Fluent CRM and Nutshell. They emphasize the importance of customer communication and the benefits of CRM tools that cater to specific niches, such as Fluent CRM's specialization in WordPress websites. Litmus is highlighted for its advanced email analytics and its ability to generate previews of emails across various platforms. The hosts also praise Zapier for its ability to connect different tools and automate tasks.
Mobile Marketing Tools
In this segment, the podcast explores the shortlisted mobile marketing tools, including Bitly, Browsersites, and Moby Ready. Bitly is mentioned as a URL shortener and QR code generator, which offers tracking and customization options. Browsersites is highlighted for its ability to simulate website appearance on different browsers while Moby Ready is praised for its quick testing and benchmarking features. The hosts discuss the resurgence of QR codes, their relevance in the current digital landscape, and their potential for connecting to different functionalities, such as Wi-Fi networks. They also share their experiences with branded promotional items, exemplifying the importance of offline gestures and advocacy.
Online Advertising Tools
This section of the podcast episode focuses on the shortlisted online advertising tools, including Adispresso, AdCreative.ai, AdZuma, Banelio, and WordStream. Adispresso is praised for its multi-variant testing capabilities and smart decision-making features. AdCreative.ai is highlighted as an artificial intelligence-generated ad creative tool. AdZuma is mentioned for its automation and optimization capabilities across various ad platforms. Banelio is praised for its ability to optimize media spend across multiple channels. Finally, WordStream is noted for its powerful paid search tool and insightful content. The hosts encourage listeners to vote for their preferred tools in this category.
Search Engine Optimization Tools
In this part of the podcast, the hosts discuss the shortlisted search engine optimization (SEO) tools, which consist of Ahrefs, Keywords Everywhere, Listen Notes, SEO Ranking, SEO Emerash, and UberSuggests. Ahrefs and SEO Emerash are recognized as powerful SEO tools with extensive features, including AI writing and content development assistance. SEO Ranking is highlighted for its affordable pricing and customizable filters. UberSuggests is mentioned as an evolving tool with improved features and integration after being acquired by Neil Patel. Listen Notes is also acknowledged as a valuable search engine for discovering podcasts. The hosts suggest checking out and voting for the preferred SEO tools from the selection.
Social Media Tools
The final segment of the podcast episode focuses on the shortlisted social media tools, including Brand24, Brandwatch, Feedly, Hootsuite, SocialPilot, and Sprout Social. Hootsuite and Sprout Social are recognized as popular social media management tools with extensive analytics and cross-platform management capabilities. Brandwatch is praised as a robust social media monitoring tool with advanced features and a large website database. Brand24 is highlighted as an affordable alternative for social media monitoring with customizable filters. Feedly is mentioned as a useful tool for aggregating and categorizing news from various sources. SocialPilot is praised for its scheduling and auto-scheduling features, as well as its affordability. The hosts encourage listeners to explore the tools and vote for their favorites.
Welcome to another special episode of the Digital Marketing Podcast, where we will be introducing you to the second-half of shortlisted tools for the Digital Marketing Toolkit Awards. Some of them might already be familiar to you, and some might be brand new. All of these tools have been nominated by digital marketers so if there's any you haven't heard of, we suggest you check them out! Have your favourite? Make sure to vote for it before votes close on 3rd September. Visit If you want your tool in with a chance of winning a Digital Marketing Toolkit Award, we'll be back next year so you can get nominating. Show notes - If you have any feedback on the show, please and let us know. And, if you are really enjoying the show, please
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