829: How to Test New App Marketing Channels with Susan Azari

Today's guest is Susan Azari, the Mobile App Commercial Lead at The Very Group. She is an experienced marketer with over 7 years experience across a number of verticals including beauty, fashion, and tech.

You will discover:

- How do you decide which KPIs to focus on?

- The levers to pull when you want to increase retention

- How to balance testing new app marketing channels vs proven ones?

- The new app marketing channel that's working for them

- What's the most important A/B test to run to increase organic downloads

- How paid ads contribute to ASO

- Her most memorable email marketing campaign

Susan Azari is the Mobile App Commercial Lead at The Very Group.

Show Mentions

- Fav app: Clubhouse
- Loop Me

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