Welcome to a new episode of the Wisenetix Podcast – where business and marketing leaders from the ag industry share their thoughts and experiences about our field and the world.

Our guest today is Sara Sievert, who currently serves as a Senior Marketing Manager at Diamond V. Passionate about the ag industry – especially baby calves, Sara shares with us her unique perspective earned from her two-decade career in the field. We go into how our marketing strategies have been changing and evolving, how we have been building our thought leadership, and how a marketing manager can do a lot for any business in the ag industry. Also, a spoiler: Sara gives an excellent (and unforgettable!) example of how companies should share their technical content with their audience.

What you'll learn:

(00:00) Highlight
(00:20) Introduction and the guest's background
(03:49) Top 3 achievements or experiences
(07:00) Explaining her job
(08:45) Key marketing strategies
(14:22) Changes in marketing throughout the years
(22:40) The importance of technical content
(29:20) Thought leadership
(34:10) Working as a marketing manager
(43:43) Wrap-up questions

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Sara Sievert

𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲

Senior Marketing Manager (Ruminant and Swine) at Diamond V

𝗕𝗮𝗰𝗸𝗴𝗿𝗼𝘂𝗻𝗱

Marketing and Public Relations (Mount Mercy University)

Connect with the guest!

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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Sara Sievert: Managing Outcomes in Marketing | Ep. 08