FT News Briefing Apple’s privacy policy wreaks havoc on rivals
Nov 2, 2021
The podcast dives into Apple's new privacy policy and its seismic impact on the digital advertising landscape, causing nearly $10 billion in ad sales losses. It discusses the challenges faced by tech giants like Snapchat as they adapt to these changes. The fallout from Barclays CEO Jes Staley's resignation related to Jeffrey Epstein adds drama to the financial sector. Meanwhile, the ongoing COP26 Climate Conference highlights global leaders' urgent calls for climate action and the serious consequences of inaction.
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Apple's Power Play
- Apple's privacy change demonstrates power over rivals in the digital ad market.
- Many apps' ad sales vanished as users opted out of tracking, making ads less effective.
Apple's Privacy Policy Impact
- Apple's privacy policy change severely impacted tech companies like Snapchat.
- Snap's share price plummeted after its earnings announcement, citing the policy's effect.
Contextual Advertising
- Instead of tracking users across sites, target ads based on real-time expressed interests.
- For example, show Boston ads when users tweet about Boston, making it less intrusive.