Apple’s privacy policy wreaks havoc on rivals
FT News Briefing
00:00
The Shift in Digital Advertising Due to Privacy Changes
This chapter examines the substantial effects of Apple's privacy policy on the digital advertising sphere, with an estimated loss of nearly $10 billion in ad sales attributed to changes in user tracking. It also highlights the adaptations of companies like Twitter and Google, the move towards less intrusive advertising, and the ongoing discussions about privacy standards and data protection legislation in the US.
Play episode from 06:41
Transcript
