MCP078: From Horse Farms to Archery Business w/Ben Roth

Hey friends, I’ve got something a little different for you on this episode of #MeetCoolPeople. I got to catch up with my friend Ben Roth, who might be one of the most passionate archers I know – and not just any archery, but Asiatic and horseback archery. If you’ve ever thought about what it takes to mix the worlds of entrepreneurship, horses, and slinging arrows, you’ll want to listen in on this one!

Ben and I go back, meeting through Oregon’s archery community. What started for him as a creative way to opt out of high school PE (seriously) turned into a lifelong journey. First just riding and helping out at a nearby horse barn, then catching the bug for horse archery after seeing a Facebook post, and eventually starting a business as a distributor for some top Asiatic archery brands.

I love Ben’s straightforward approach. For him, the joy’s in the simple stuff: the satisfaction of watching an arrow fly, the discipline of mastering an ancient skill, and the chance to teach and connect with others along the way.

Here are a few nuggets from our conversation:

🎯 Key Takeaways:

• Passion Can Lead to Business: Ben didn’t set out to be an instructor or distributor – it grew naturally out of sharing what he loves and helping new shooters find their way.
• Community Matters: it’s all about the people you meet, the friends you shoot with, and the connections that stick for years.
• Start Simple, Stay Consistent: Whether you’re just picking up a bow or trying to teach others, focus on the basics, find the right gear, and don’t skip the safety! (Which applies to pretty much anything in life!)
• Teaching Is Its Own Reward: Ben lights up talking about helping new archers get that “aha!” moment and become independent in their practice.
• Real Talk on Business: Product-based businesses bring challenges, from inventory to suppliers dragging their feet. But Ben’s advice? Keep communicating and don’t lose sight of why you started.

🔗 Connect with Benon Facebook at https://www.facebook.com/BenRothHorsesAreNeat

If you’ve ever been curious about horseback archery or just want to chat bows, Ben’s your guy.

And as always, if you’re looking to connect with more cool people (and maybe convert a few into clients), check out my free training over at https://ConvertMoreClientsNow.com.