EP 520: Agency Hits $6M 2016 Revenue Helping 60 Clients with SEO with PowerDigitalMarketing CEO Nick Bjorn

Nathan interviews Nick Bjorn. He is an entrepreneur by trade and digital marketer by evolution with over 8 years of professional agency experience. He has gained a national and global perspective on the evolving and digital world with an emphasis in search engine optimization or SEO. Nick is the co-founder of Power Digital Marketing which is based in San Diego, CA.

Famous Five:

• Favorite Book? – Good to Great
• What CEO do you follow? – Eric Schmidt

• Favorite online tool? — Mixmax
• Do you get 8 hours of sleep?— No
• If you could let your 20-year old self, know one thing, what would it be? – "Commit to a skillset early on in life"

Time Stamped Show Notes:

• 01:45 – Nathan introduces Nick to the show
• 02:12 – Power Digital Marketing is a full-service digital agency
• 02:15 – Power Digital Marketing was created 4 years ago
• 02:18 – Nick has 2 other business partners who handle finances and team management
• 02:35 – Power Digital Marketing has 3 employees
• 02:40 – Power Digital Marketing's types of services described
• 03:15 – First year revenue was around $500K
• 03:33 – Power Digital Marketing has humble beginnings
• 03:50 – 2015 total revenue is $3.2M
• 03:57 – Estimate 2016 revenue is around $6M
• 04:10 – Power Digital Marketing typically has 6-month contracts
• • 04:35 – Minimum amount per contract is $5K
  • 04:43 – Retainers are at $50K a month
• 05:14 – Power Digital Marketing currently has 60 clients
• 05:25 – Average MRR
• 06:10 – 2017 revenue goal
• 06:35 – Power Digital Marketing and what they do for their clients
• • 06:56 – Soccer Loco is one of Power Digital Marketing's clients
  • 07:35 – SEO, organic rankings, paid ad initiatives are important for Soccer Loco
  • 08:17 – Power Digital Marketing uses the keywords "cheap soccer cleats" for Soccer Loco intentionally
• 08:50 – Power Digital Marketing benefits well from link building
• 10:30 – Power Digital Marketing has PR professionals that build relationships with the clients
• 10:50 – Google now tracks backlinking and is reaching out to editors
• 11:43 – Power Digital Marketing relationship with SoccerNation.com
• 12:42 – "How do you find terms to target?"
• • 12:47 – Do your due diligence
• 13:37 – Power Digital Marketing is currently in the process of developing their own page analytics software
• 14:20 – Connect with Nick on Twitter and email
• 16:35 – The Famous Five

3 Key Points:

• Creating content for SEO requires an understanding of the technicalities associated with backlinking.
• Track every campaign's effectivity as you step forward.
• Do your due diligence when it comes to finding the right terms and keywords that sell.

Resources Mentioned:

• Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
• Drip – Nathan uses Drip's email automation platform and visual campaign builder to build his sales funnel
• Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn't have to hire a co-founder due to the quality of Toptal
• Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
• Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
• The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens and follow-up with email sequences
• Nick@PowerDigitalMarketing.com – Nick's email address
• @Nick_Bjorn – Nick's Twitter handle
• Show Notes provided by Mallard Creatives