ETA Insider Podcast From Finance to Innovation: A CEO's Journey
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Jan 3, 2024 Former President & CEO of SMS Assist, Marc Shiffman, shares his journey transitioning from finance to innovation and building a billion-dollar enterprise. Topics include strategic decision-making during the pandemic, the importance of technology, and scaling up a small business through diversification and clear vision.
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From Employee 25 To CEO
- Marc Shiffman joined SMS Assist as employee #25 and progressed from COO to CEO over ~13 years.
- He credited broad hands-on roles for preparing him to lead the company through scale.
Master The Numbers
- Know every number in your business because financial fluency builds credibility and influence.
- Use financial mastery to pull others and make informed strategic decisions.
Asset-Light Scale Wins Distributed Markets
- SMS Assist used a third-party affiliate network and proprietary tech to serve distributed locations nationwide.
- That asset-light model enabled rapid scale across tens of thousands of sites with low capital intensity.