This month’s episode of the ETA Insider Podcast features Marc Shiffman, MBA ’94, Former President & CEO of SMS Assist. In this episode, we explore the dynamic career journey of a finance professional who transitioned into the realm of innovation and leadership. Beginning in New York with McAndrews & Forbes owned and operated businesses, Marc played pivotal roles in iconic companies like Revlon, Coleman, and Sunbeam. The narrative takes a turn with a move to Chicago and a decade plus-long stint at SMS Assist, where Marc rose to the role of CEO. Delve into his experiences navigating challenges, embracing innovation, and building SMS Assist into a billion-dollar enterprise. The episode touches on the importance of technology, strategic decision-making during the pandemic, and the eventual merger with another company. Join us for a captivating discussion on leadership, entrepreneurial spirit, and the strategic choices that shape a successful career in the business world. Released January 3, 2024.