Real Estate AI Flash EP 081: Helping Agents Close More Deals With AI Powered Coaching
Jul 16, 2025
Jimmy Burgess, Chief Coaching Officer at Berkshire Hathaway Home Services, shares his expertise on empowering real estate agents through collaboration and AI. He discusses how AI tools, like ChatGPT, can enhance agent productivity and client interactions. The importance of personalized coaching and engaging in meaningful conversations is highlighted as a key to closing more deals. Jimmy encourages agents to embrace technology and continuous learning to thrive in a rapidly changing industry.
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Start Simple with AI Tools
- Start using AI with simple tasks like business planning and voice-to-text for role play.
- Lean into AI gradually and use prompts that invite AI to ask clarifying questions for better results.
Personalized AI Coaching Example
- Jimmy Burgess used AI to personalize coaching by inputting detailed business data and allowing the AI to ask clarifying questions.
- This method helps create tailored strategies and forecasts aligned with an agent's unique goals.
Master Few AI Tools Well
- Do not overwhelm yourself with many AI tools; focus on mastering just a few.
- Deepen your use of foundational tools like ChatGPT instead of constantly adding new ones.