Traction
Unleashing the Power of Community: A $40B Success Story with Cameron Deatsch, Atlassian
Aug 30, 2023
Cameron Deatsch, CRO at Atlassian, shares how they reached $40B success by building and scaling a community, measuring community ROI, and navigating challenges. He also gives unconventional advice for founders and highlights the importance of self-reflection and hiring an executive coach.
45:57
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Quick takeaways
- Atlassian built a massive ecosystem and engaged the community to drive exponential growth and create a competitive moat.
- Investing in the partner network and empowering partners has led to significant revenue growth for Atlassian.
Deep dives
Building a Robust Ecosystem and Engaging the Community for Exponential Growth
Atlassian, a $40 billion behemoth in collaboration tools, has built a massive ecosystem and engaged the community to drive exponential growth and create a competitive moat. With over 250,000 businesses worldwide using Atlassian's products, the company faced increasing competition. To combat this, Atlassian implemented a partner strategy with resellers, solution partners, and marketplace partners, leveraging their expertise and reach. These partners play a critical role in serving global customers, providing support, consulting, and value-added services. By investing in the ecosystem and empowering partners, Atlassian has seen significant revenue growth, with over 40% of revenue now coming through channel partners.
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