Predictable B2B Success How to scale a service business that moves from local to global reach
Sep 21, 2021
43:15
Marko Hozjan is the CEO and Co-founder of translation startup TAIA.
A serial entrepreneur with eight company launches under his belt, Marko has a background that spans everything from economics and leadership, to language teaching and…sailing. In his view, translation offers the opportunity to build a company on tech and scale a business.
In this episode, he shares how to scale a service business that moves from local to global reach. Insights he shares include:
- How TAIA was born
- How to scale a service business by setting the right culture
- How to scale a service business by using a localization strategy
- How to stand out amongst your competitors in a highly commoditized market
- How Marko and his team have driven predictable growth at TAIA
- How Marko has been able to persuade people that machine translation is not as bad as is commonly believed
- Use cases for machine translation in the B2B Space
- Key growth factors for TAIA given their numerous use cases and customer personas
- The role of motivation 3.0 in growing Taia
- and much much more ...