Refactoring Podcast Technical Storytelling at Google ✏️ — with Stephanie Wong
Oct 18, 2024
Stephanie Wong, Head of Technical Marketing at Google Cloud, is revolutionizing the intersection of storytelling and technology. She shares her transformative journey from a sales engineer to a tech storytelling pioneer. Topics include crafting compelling narratives for technical products, the unique challenges of marketing generative AI, and the significance of personal branding in advancing one's career. Stephanie emphasizes the evolving landscape of content creation and how effective communication can drive customer growth in today’s tech industry.
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From Sales to Storytelling
- Stephanie Wong's career path was non-traditional, starting with a Communication Studies degree and a sales engineer role at Oracle.
- She transitioned to Google Cloud, where a side project in video content creation led to a full-time role in developer relations.
Content Strategy for Tech
- Focus on creating highly scalable online content targeted at technical practitioners.
- Measure success through views, engagement, and conversion into product trials and workshops.
Honing the Craft
- Stephanie's storytelling expertise developed through extensive practice and iteration, not natural talent.
- She overcame initial skepticism by consistently producing engaging content that resonated with the audience.