The New Music Business with Ari Herstand

Red Light Manager on When and How to Get Management with Andrew Leib

May 20, 2020

01:02:06

Today's guest is my good friend, Andrew Leib. He's an artist manager at Red Light Management. He's worked on the teams of Robert Randolph and the Family Band, Counting Crows, Three Doors Down, Emily King, Lecrae, Luke James, Cory Henry, Victoria Canal, Nu Deco Ensemble. He's worked with a lot of artists.

Andrew and I get into his story and what he looks for in artists that he wants to work with and how artists can reach out to managers. We dig into artist branding and his process on how to put a package together.

This was a fun episode for me to be able to catch up with one of my best friends.

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Quick links:

2:04 - Andrew going to China for a nine city tour

7:20 - Being a hands-on manager and 'being in the band without being on stage with them.'

9:30 - Things Andrew's learned about being a manager from his years of experience in the music business

17:05 - Creating an authentic artist brand so fans can connect to them

25:51 - The Nu Deco Ensemble project, an orchestra for the 21st century

37:12 - Do you need a manager? What Andrew looks for in clients before bringing them onboard.

44:30 - Getting a manger doesn't happen from the first meeting. It takes time.

55:00 - How do you reach out to a manager after you've built up your business?

1:00:31 - How Andrew defines making it in the new music business