Deconstructor of Fun TWIG #340 Scopely Goes to War, Roblox Gambles on IP and Turkey Rises
Jul 17, 2025
Roblox is shaking things up with a new IP licensing platform, raising questions about its potential success. The Turkish mobile gaming market is evolving rapidly, revealing exciting growth prospects. Kixeye's comeback with Kingdom Maker offers a look into its storied past. The intense user acquisition war between Scopely and Moon Active showcases fierce competition and industry espionage. Plus, Monopoly Go finds itself compared to Coin Master— is it clever innovation or just a fancy copy?
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Subnautica 2 Delay Lawsuit
- Krafton delayed Subnautica 2 to avoid paying the $250 million earnout to unknown worlds' founders.
- The founders claim the game was ready and the delay was a breach of trust, leading to legal action.
Roblox's IP Licensing Shift
- Roblox's new IP platform democratizes access for creators to officially license big IPs like Squid Game and Stranger Things.
- The key advantage is brand defense, enabling IP holders to police and monetize knockoffs effectively.
Focus on Gameplay Over IP
- To succeed with licensed IP games on Roblox, focus on making great gameplay that kids want to play rather than relying solely on the IP.
- Prioritize timely market launches and active brand enforcement over expecting large revenue shares from licensing fees.