TWIG #340 Scopely Goes to War, Roblox Gambles on IP and Turkey Rises
Deconstructor of Fun
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The Competitive Arena of Mobile Gaming
This chapter explores the fierce competition and strategic maneuvering within the mobile gaming industry, focusing on companies like Scopely and Moonactum that creatively leverage established IPs. It highlights the challenges of user acquisition and declining revenues faced by titles like Monopoly Go amidst intense market saturation. Additionally, the discussion examines how larger firms dominate the landscape, often overshadowing smaller competitors while adapting their strategies for user growth and retention.
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