105 | Building Stronger Businesses & Marriages: Stephanie & David Postell on Creating a Contractor-Led Conference

• Episode Number: 105
• Date: September 8, 2025
• Duration: 30:26

Host Contact Information

• Host: Justin Deese
• Website: JustinDeese.com
• Contact: Justin@JustinDeese.com

Guest Contact Information

• Guests: Stephanie & David Postell
• Company: Anchor Heating & Air | She Means Business | We Mean Business Conference
• Guest Website: WeMeanBusinessCHS.com
• Gift to listeners: Use code WMB150 to save $150 on registration

Summary

In this episode of the Freedom Blueprint Podcast, Justin sits down with husband-and-wife duo Stephanie and David Postell of Anchor Heating & Air to talk about their upcoming contractor-led conference, We Mean Business. Unlike traditional industry events, this conference is designed specifically for couples in the trades—providing an authentic, no-sales-pitch environment where contractors can connect, learn, and grow together.

From planning a Southern-style welcome party to creating space for real conversations about marriage and business, Stephanie and David share how their vision is helping entrepreneurs unplug, connect, and gain practical tools for long-term success.

Takeaways

• Why many industry conferences feel like sales pitches—and how We Mean Business is different.
• The unique challenges and strengths of running a home service business as a husband-and-wife team.
• The importance of “example therapy” over “talk therapy” when learning from successful couples in the trades.
• How unplugging from the daily grind often sparks the biggest breakthroughs.
• Why authenticity, networking, and shared experiences make this conference one-of-a-kind.

Chapters

00:02 – Welcome back with Stephanie & David Postell

01:07 – Off-road adventures & unplugging as business owners

04:22 – The vision behind a contractor-led conference

07:57 – Why no one is focusing on husband-and-wife teams in the trades

12:29 – The inspiration for creating the We Mean Business event

16:11 – Respecting each partner’s role in the business

20:38 – Why timing matters: November slowdown & planning for 2025

22:25 – Unique experiences: Low Country boil & secret speakeasy party

24:07 – Conference details: dates, location, and registration info

27:35 – Speaker lineup & special guest couples

28:41 – Only 60 couples: Why this event is intentionally intimate

Keywords

#WeMeanBusiness #AnchorHeatingAndAir #HomeServiceSuccess #ContractorLife #TradesBusiness #HusbandWifeBusiness #BusinessSpouse #HVACBusiness #PlumbingBusiness #ElectricalBusiness #EntrepreneurCouples #FreedomBlueprintPodcast