The GaryVee Audio Experience

A Crash Course on Balancing Your Full-Time Job and Making Content in 2022

Feb 17, 2022
Struggling to balance a full-time job and content creation? Discover strategies for managing your time while building a personal brand, especially on platforms like TikTok. Learn how to leverage LinkedIn for networking and break through the challenges of sharing insights. There's a strong emphasis on empowering younger generations with financial education through social media, highlighting authenticity as a key to overcoming barriers. Get ready to unlock your potential in the world of content!
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ADVICE

TikTok for Personal Branding

  • Build a personal brand on TikTok, even while employed, by avoiding direct company references.
  • Leverage TikTok's organic reach by posting content unrelated to your job.
INSIGHT

Two Paths to Content Creation

  • Either reduce living costs to save for 18 months of content creation without Tesla or go all-in on TikTok.
  • TikTok offers rapid growth potential currently underutilized by those hesitant to adapt to the platform.
ADVICE

Navigating Employment Conflicts

  • Recognize the difficulty of balancing personal brand building with employment, especially if success leads to conflicts.
  • Consider the potential consequences of visibility if your content becomes successful.
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