Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth

What No One Tells You About Marketing a Podcast | Adam Adams

Mar 20, 2024

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When people ask me, "How can I get more listeners to engage with my show?!" My answer is always simple: know what makes your listeners ~want~ to engage in the first place. Because in the world of podcasting, creating valuable content is only half the battle. To grow your podcast, you need to know how to engage your listeners both on and off the podcast platforms with an effective podcast marketing strategy.

That's why I invited one of the few experts I trust in the podcasting space, Adam Adams, to join me in this episode to show you the most effective ways to keep your audience hooked and coming back for more.

So if you're ready to stop feeling like you're talking to yourself in an empty room and learn the first steps you can take to help more listeners find your show (especially if you are launching for the first time), hit play and let’s make your business bingeworthy.

0:55 - The One Thing Your Podcast Needs to Succeed (And nope, it's not great content)

3:57 - Netflix's Secret to Launching Bingeworthy Shows

7:40 - The Pre-Launch Strategy that Triggers Algorithms and Creates Buzz

14:18 - The Top Mistake Podcasters Make When Launching Their Show

19:04 - Why Social Proof Matters More Than You Think

Episode Links:

Check out Adam's podcast: The Podcast on Podcasting

→ This episode was recorded on the Deity VO-7U

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