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Brands On Brands | Personal Branding & Business Coaching
Suze Orman - Personal Branding Case Study | Ep. 234
Jun 6, 2022
Suze Orman, a financial advisor and podcast host, discusses her personal brand and shares insights on building expertise, promoting a business, and establishing credibility in the personal branding field through thought leadership.
07:46
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Quick takeaways
- Overcoming setbacks and acquiring expertise are crucial for success in the financial industry.
- Creating valuable content, such as books and podcasts, can build credibility and reach wider audiences.
Deep dives
Susie Orman's journey from financial setback to success
Susie Orman, an American financial advisor, started her career by investing $50,000 of her own money into a money market account, which was managed poorly and resulted in a complete loss. Instead of giving up, she joined Merrill Lynch, sued the company when she realized her money was mishandled, and won her case. This setback and subsequent success paved the way for her to establish her own financial investment advice group and become a recognized thought leader. Orman's story highlights the importance of acquiring expertise, overcoming challenges, and promoting oneself to succeed in the financial industry.
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