Money Lab Developing a Facebook Posting Schedule
Feb 25, 2025
Uncover the secrets behind successful social media marketing and the contrast between two local restaurant fortunes. Discover how consistency in customer experience and product reliability trumps marketing alone. Learn the importance of a predictable posting schedule to enhance engagement and brand awareness. Explore diverse content strategies and innovative methods like AI for content automation to keep your audience captivated.
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Restaurant Instagram Anecdote
- Matt compares two restaurants with similar Instagram presence but vastly different business success.
- Consistency of product quality, not just marketing, determines sustained customer loyalty and brand reputation.
Value of Frequent Posting
- Social media posting, while not always the most effective, is free advertising.
- Increasing posting frequency improves visibility by consistently appearing at the top of followers' feeds.
Content What vs How
- When creating content, separate the "what" (content type) and the "how" (packaging).
- This distinction helps in organizing content creation and delivery effectively across platforms.