Do Business. Do Life. — The Financial Advisor Podcast — DBDL

106: Solo - 3 Compensation Mistakes Financial Advisors Make When Scaling with Brad Johnson

Mar 5, 2025
This discussion delves into the three major compensation mistakes financial advisors make while scaling their businesses. It emphasizes planning for the future instead of just addressing current needs, ensuring compensation aligns with roles rather than individuals, and the critical link between compensation and training. Additionally, the importance of lifelong learning and managing one's ego is highlighted as a pathway to success. Surrounding yourself with high achievers fosters a culture of continuous improvement that can drive your business forward.
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ANECDOTE

Costly Commission Mistake

  • An advisor paid a new business person 5% commission to handle paperwork, thinking it was affordable based on last year's volume.
  • As the business grew, this led to a $200,000 payout, triple the market average, causing a costly compensation problem.
ADVICE

Plan Compensation For Future

  • Stop solving compensation problems only for today and start planning for future growth.
  • Design job descriptions and pay models that scale with your business vision and attract top talent.
ADVICE

Compensate Role, Not Person

  • Base compensation on roles and job descriptions, not individuals, to keep fairness and scalability.
  • Anticipate having multiple people in the same role and pay consistently to avoid internal conflicts.
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