SPECIAL SERIES: How to Grow on LInkedIn (Pt. 2) | Bathroom Break #9
Jun 24, 2024
13:07
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Experienced LinkedIn growth strategist Jay Schwedelson shares tips on ideal posting times, reposting strategies, leveraging flattery for high-level connections, and getting DMs seen by experts. Daniel Murray and Jay emphasize posting consistency and engaging with active users to grow on LinkedIn. They also discuss networking strategies and effective methods to get connection requests accepted.
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Quick takeaways
Posting early in the morning on LinkedIn (around 5-8am EST) can increase engagement.
Consistency in posting content on LinkedIn (1-2 times a day) leads to improved visibility and engagement.
Deep dives
Optimal Posting Times on LinkedIn
When it comes to growing on LinkedIn, the podcast suggests that there is no specific 'magic hour' for posting, but early morning around 5 a.m. to 8 a.m. EST is considered a favorable time. Posting during the middle of the day tends to result in lower engagement as people are usually busy. Surprisingly, posting at night can be beneficial due to reaching different audiences, including international followers and late-night scrollers.
Consistency and Frequency of Posting
Consistency plays a crucial role in growing LinkedIn presence. The recommendation is to post one to two times a day on LinkedIn, unlike platforms like Twitter where more frequent posting is acceptable. The algorithm on LinkedIn seems to favor company pages posting multiple times a day over personal pages, allowing for increased engagement without significant penalties.
Strategies for Building Connections and Audience Engagement
The podcast highlights the importance of engaging with content from industry peers to attract followers and build a targeted audience. Trend-jacking by commenting early on popular posts can enhance visibility. A strategy suggested by a guest involves connecting with lower-tier employees at target companies before reaching out to higher-level professionals, leveraging social proof and increasing the likelihood of acceptance for connection requests.
Growing your LinkedIn page doesn’t have to be hard, so Jay Schwedelson and I are making your organic growth strategy easy.
When’s the magic hour to post? How can you gain traction through reposting and commenting strategies? And why is networking the #1 thing you can do to expand your connections?
Plus, every creator likes a good ego stroke now and then. So how can you leverage the art of good old-fashioned flattery to make more high-level connections? We’re breaking down some sneaky good ways to get those DMs seen by the experts.