Leveling Up with Eric Siu 90% of Marketers Will Be Replaced by AI – Here’s How, and How to Be in the Top 10%
21 snips
Nov 5, 2025 AI is revolutionizing marketing, creating new roles and workflows. The best marketers thrive by embracing creativity, strategic thinking, and human psychology. Becoming an AI orchestrator is key to managing workflows effectively. As automation increases, staying agile and recognizing new distribution channels will be vital. Eric also emphasizes the importance of storytelling in marketing, an area robots can’t replicate. Continuous learning and high-agency behaviors will keep marketers ahead in this changing landscape.
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AI Is Reshaping Marketing Jobs
- AI is already replacing many marketing roles but not everyone; the best performers keep jobs.
- Eric Siu argues we will move toward abundance in 5–15 years despite short-term pain.
Become An AI Orchestrator
- Become an AI orchestrator by building and managing agentic workflows and sub-agents.
- Learn how tools interact and maintain those systems over time to extract value.
Agentic Recruiting Example
- Eric shares using an agentic recruiter that targets specific candidate traits and learns from feedback.
- Two agents cost him $300/month versus thousands for a human recruiter, but require system knowledge.
