First Class Founders: Creators | Solopreneurs | Personal HoldCo
I – We – They Framework: How I Scale My Personal HoldCo
Jan 3, 2024
Learn about the I-We-They framework, three growth phases of a business, and how to delegate properly. Discover strategies for building ownership culture, navigating experimentation, and scaling your business. Find out the importance of documenting processes, empowering your team, and implementing a pure meritocracy and profit sharing.
28:49
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Quick takeaways
- The I - We - They framework consists of three phases of business growth: the experimental phase (I), the building phase (We), and the scaling phase (They). Each phase requires different focuses and strategies for success.
- In the building phase (We) of the I - We - They framework, founders must multiply themselves by building a team, implementing systems, and focusing on lead generation, value delivery, and operational systems to set the foundation for scaling and growth.
Deep dives
The I Phase: Experimenting and Navigating Your Business
The first phase of the IWeThey framework is the experimental phase, also known as the 'I' phase. During this stage, founders navigate their businesses by themselves, constantly experimenting and figuring out how to work different aspects of their business. This phase involves researching, seeking inspiration, talking to target audiences, and validating ideas. It is crucial to get feedback, focus on signals rather than noise, and learn the language of potential customers. The founder must be actively involved, staying lean and flexible, and nurturing their business like a newborn.
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