The Edward Show Scaling SEO, Getting Penalized, and Growing Anyway - with Julian Goldie
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Nov 11, 2025 Julian Goldie, an innovative SEO operator and entrepreneur, dives into the highs and lows of his journey in the digital marketing space. He shares his strategy for scaling content using AI and the day his sites faced a widespread Google penalty. Discover practical insights on keyword research, building resilience after setbacks, and the importance of documenting experiments. Julian reveals his simplified approach to backlinks and outreach, while emphasizing creative strategies that harness modern AI to amplify growth across platforms.
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AI Experiments Triggered A Mass Penalty
- Julian's AI experiments led to a simultaneous Google penalty for multiple influencer sites.
- He kept sites in one Search Console which caused all his sites to be impacted at once.
Chipperbirds: An AI Testbed That Survives Bing
- Julian used a bird niche site (chipperbirds.com) as a guinea pig for AI content scale testing.
- The site still earns modest revenue on Bing despite being dead on Google after the penalty.
Turn Sitemaps Into Bulk Article Drafts
- Use sitemap + ChatGPT in spreadsheets to extract keyword ideas and mass-generate drafts.
- Schedule posts gradually to test indexing and then scale volume if indexing holds.
