The Engaged Volunteer Podcast
Going the Extra Mile to Get the Best out of Your Volunteers with Ruth Leonard
May 8, 2024
Join Ruth Leonard, Head of Volunteering at Macmillan Cancer Support, as she challenges traditional volunteer management approaches, emphasizing adaptability and inclusivity. Explore the impact of COVID-19 on volunteering, balancing standardization with personalization, and embracing diversity in volunteer programs. Learn from Ruth's journey and insights into effective volunteer engagement.
47:00
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Quick takeaways
- Building relationships with volunteers can convert them into donors by creating a positive synergy between volunteering and monetary support.
- Personal experiences and emotional connections to a cause drive long-term commitment and passion in charity work.
Deep dives
Importance of Building Relationships with Volunteers Turning into Donors
Building relationships with volunteers is crucial in converting them into donors. People who give time or money to an organization often show interest in both aspects. Being involved in various activities increases the connection to the cause, making individuals more committed. Creating a volunteer journey where small-time volunteers eventually turn into donors showcases a positive synergy between volunteering and monetary support.
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