Scandinavian Product Podcast #12 Being the coach your product team needs | Petra Wille, author of Strong Product People
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Jul 21, 2024 
Petra Wille, author of "Strong Product People" and founder of the Product at Heart conference, shares her expertise as a leading product coach. She discusses the common challenges faced by product leaders, emphasizing the importance of tailored frameworks and time management. Petra highlights the benefits of coaching and creating strong Communities of Practice. Listeners can enjoy a unique role-playing exercise that showcases effective coaching techniques, making this a must-listen for anyone in product leadership.
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Define "Good" and Assess
- Define what "good" product management looks like in your specific context, considering company values and expectations.
- Use frameworks like the Product Management Wheel to assess team members' skills and identify areas for development, but adapt them to your needs.
Contextualize Frameworks
- Generic frameworks are useful starting points, but don't blindly copy them without considering your specific context and maturity level.
- Contextualizing these frameworks helps avoid unrealistic expectations and the "Instagramification" of the product industry.
Set Learning Goals and Track Progress
- Encourage team members to set learning goals based on identified development areas, aligning them with organizational needs.
- Use the "future self" exercise (as-is, to-be, activities, timeframe) to define clear development paths and track progress.
