My guest today is one of my favorite product people out there: Petra Wille

Petra is the author of one the best books for product leaders you can find "Strong Product People", she's the founder of an amazing product conference "Product at Heart", and one of the few product coaches featured in Marty Cagan's new book Transformed.

Petra is such a great human being, and I am a big fan of her work.

We covered a lot and, even though I am clearly biased, every product leader and manager should listen to this.

We discussed:

* Common struggles of product leaders and how to address them

* Why many product leaders struggle with time management and understanding their role

* Why product leaders need a framework tailored to their context and that works for them, to develop their people

* What you need to know to get started with developing strong product people

* The benefits of coaching and tools product leaders can use to help their people grow

* Why reading good books and contextualizing their lessons is important

* Navigating the "Instagramification" of the product industry (as John Cutler is putting it)

* Building strong Communities of Practice and their benefits

We even have a little surprise for you: we did some role-playing of a coaching conversation, so you can actually hear Petra in action and what great coaching is all about! Quite unique :)