Creator Science

#147: Chenell Basilio – How the best newsletter operators grow to 50K+ subscribers

May 2, 2023

Chenell Basilio, the brains behind the Growth In Reverse newsletter, dives into the strategies that help creators grow their subscribers to over 50,000. She shares fascinating patterns from her research on successful newsletter operators. Listeners will discover effective organic growth tactics and the shift from creative work to a business mindset. Chenell also discusses innovative marketing strategies, including grassroots efforts and collaboration, that can supercharge subscriber engagement. Her insights are invaluable for anyone looking to elevate their newsletter game!

46:13

Creator website

Episode guests

Chenell Basilio

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Episode notes

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Quick takeaways

Understanding psychology can enhance marketing strategies and campaigns.

Building a niche community and producing unique, time-consuming content are key to newsletter growth.

Engaging with the community, utilizing giveaways, and consistent action can attract loyal followers.

Deep dives

The Importance of Psychological Triggers in Marketing

Psychological triggers, when combined with marketing and communication, can become a powerful tool. Understanding how psychology impacts marketing can lead to successful strategies and campaigns.

Tempering Expectations - It takes 2-3 years

01:03

Build Growth Loops - Newsletter to Twitter to YT

01:29

Start Niche & THEN Expand

01:43

Ali’s Referral System through Call-Outs

01:24

Intro

3min

Growing a Newsletter Organically

11min

Transforming Creative Work into a Business Mindset

4min

Innovative Strategies for Newsletter Growth

13min

Strategies for Growing Email Subscribers and Essential Tools for Creators

5min

Mastering Newsletter Growth Strategies

12min

Strategies and Insights for Growing Email Newsletters

4min

EPISODE DESCRIPTION

Chenell is the writer of Growth In Reverse, a weekly newsletter where she reverse engineers how a top creator grew from 0 to 50k+ subscribers.

Chenell has done deep dives on Justin Welsh, Codie Sanchez, Lenny Rachitsky, Harry Dry, and many more.

I read it every week and think it’s incredibly well-done. The premise is super clear, and as a result, Chenell has seen her OWN newsletter grow very quickly – nearing 10,000 subscribers in just about four months.

In this episode, you’ll learn: