Creator Science #147: Chenell Basilio – How the best newsletter operators grow to 50K+ subscribers
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May 2, 2023 
Chenell Basilio, the brains behind the Growth In Reverse newsletter, dives into the strategies that help creators grow their subscribers to over 50,000. She shares fascinating patterns from her research on successful newsletter operators. Listeners will discover effective organic growth tactics and the shift from creative work to a business mindset. Chenell also discusses innovative marketing strategies, including grassroots efforts and collaboration, that can supercharge subscriber engagement. Her insights are invaluable for anyone looking to elevate their newsletter game!
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Inspiration for Growth in Reverse
- Chenell Basilio became curious about organic newsletter growth after witnessing the substantial income generated through email marketing.
- This curiosity led her to reverse-engineer successful creators' strategies, focusing on organic growth and community building.
Newsletter Growth Timeline
- Building a successful newsletter takes 2-3 years minimum to achieve significant subscriber counts or substantial income.
- Justin Welsh achieved faster growth due to his pre-built LinkedIn audience.
Content is King
- Focus on creating high-quality content that's either unique or in-depth.
- Examples include Kat Norton's Excel TikTok and Lenny Ritschitsky's long-form articles.