On this episode of the Traction podcast, I welcome Andy Johns, venture partner at Unusual Ventures.

Some of the fastest-growing products have artfully constructed a series of content flywheels, resulting in nearly unstoppable organic growth for years or decades. To put the power of a content flywheel in perspective, Reddit recently claimed 430M monthly active users—it’s 15 years old and still spreading its wings.

But how do you create such a platform? In this episode, Andy describes what the ingredients are, how they work, and what you can do about them in pursuit of building your own startup fueled by a flywheel. Specifically, Andy covers:

12:22 - How do you define growth?

22:25 - What is a flywheel?

26:20 - The different types of flywheels and the key ingredients to make them successful

35:35 - How to keep users engaged and constantly coming back

41:39 - How to make your users are a source of repeatable organic growth

46:40 - Successful flywheels in B2B and B2C companies and what you can learn from them

53:05 - Bringing new people into your network

1:03:11 - What to look for in early-stage startups before investing

Learn more at https://tractionconf.io

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