In this episode, the story of Lisa Schneider, (former) Chief Digital Officer at Merriam-Webster, and their award-winning, President-trolling, brilliant and witty Twitter account, social media presence, and dictionary brand -- yes, a beloved dictionary brand. 

Their success started with a simple aspiration that threw into question the most accepted approach to their marketing work. It all ended in a very personal place for the team. 

Meanwhile, story producer Andrew Littlefield goes exploring in New York and meets a jazz trombonist who gives us something we can use in our quest to trust our intuition.

Finally, Tom Webster voices the dictionary.

You can't make this stuff up! It's almost ... unthinkable? (No. Nope. No. I won't go there...)

NEWSLETTER:

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SPECIAL THANKS TO THOSE INVOLVED IN THIS EPISODE:

Lisa Schneider on Twitter: https://twitter.com/lisaschneider64

Merriam-Webster on Twitter: https://twitter.com/merriamwebster

Andrew Littlefield (story producer) on Twitter: https://twitter.com/FSUAndrew

Mariel Bildsten (jazz trombonist) on Spotify: https://open.spotify.com/album/6MYXOUN2105Bi2ROMNmoYS?autoplay=true

Tom Webster (voice of the dictionary) on Twitter: https://twitter.com/webby2001

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THANKS FOR LISTENING AND SUPPORTING!

Keep making what matters.

-Jay