Get ready for an iconic journey through an unsung corner of California wine country on this episode of Beats Vines & Life. Host MJ Towler is on the road, welcoming the legendary Jeff Cohn—founder of JC Cellars and a mastermind of California Zinfandel and Rhône varietals—for a conversation that's as rich and layered as the wines they sip.

From humble Maryland beginnings and culinary school hustle, to Miami's wild 1980s hospitality scene and the Caribbean, Jeff takes us through a fascinating path that twisted its way into winemaking greatness. You'll hear how a food-and-beverage director on tall ships wound up creating some of California's most sought-after Zins, collaborating with vineyard legends, and why his relentless curiosity—plus a few serendipitous friendships—shaped both his winemaking and his approach to life.

Along the way, MJ and Jeff dig into why wine is meant to be shared, the stories behind cult vineyards, and what it means to live in the "wine bubble." And as Jeff pours from an exceptional lineup of bottles, you’ll get the inside scoop on legendary cellar experiments, the wild California terroirs, and the relationships that fuel true wine culture.

So pour yourself a glass and settle in! You’re about to discover the music, lifestyle, and unfiltered joy that drives a winemaker who’s always on a quest to make wines he loves to drink—and friends he loves to drink them with.

For more information about Jeff Cohn Cellars click the link!

Follow Jeff on IG!

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Until next time, cheers to the mavericks, philosophers, deep thinkers, and wine drinkers!

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