StreamTime Sports
The disruptor conversation: Shaking up sports media
Nov 27, 2024
Eduard Scott, Chief Operations and Competitions Officer at Kings League, and Yannick Ramcke, General Manager of OTT at OneFootball, dive into the evolving world of sports media. They discuss the disruptive impact of technology and innovation on fan engagement, emphasizing the shift from traditional formats to interactive content. Scott shares insights on the unique approach of Kings League, while Ramcke highlights OneFootball's transformation into a comprehensive digital platform. Their conversation reveals the exciting future of sports streaming and the necessity of adapting to fan demands.
40:52
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Quick takeaways
- Sports organizations must prioritize understanding fan desires for engagement beyond traditional methods, focusing on authentic content and instant gratification.
- The Kings League's innovative distribution strategy, using simultaneous cross-platform streaming, exemplifies new revenue models and wider audience engagement opportunities in sports media.
Deep dives
The Importance of Understanding Fan Expectations
The podcast emphasizes the necessity for sports organizations to deeply understand fan expectations and desires, rather than assuming everyone is a die-hard fan. Insightful discussions reveal that fans are increasingly seeking more than just live sports; they crave instant gratification, a sense of belonging, and authentic content showcasing athletes' lives outside games. The evolving consumer preferences highlight the importance of engaging with fans on various platforms and through diverse content formats. Organizations must be aware that not all potential fans will gravitate toward traditional methods of fan engagement, pushing the need for innovative approaches.
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