The disruptor conversation: Shaking up sports media
Nov 27, 2024
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Eduard Scott, Chief Operations and Competitions Officer at Kings League, and Yannick Ramcke, General Manager of OTT at OneFootball, dive into the evolving world of sports media. They discuss the disruptive impact of technology and innovation on fan engagement, emphasizing the shift from traditional formats to interactive content. Scott shares insights on the unique approach of Kings League, while Ramcke highlights OneFootball's transformation into a comprehensive digital platform. Their conversation reveals the exciting future of sports streaming and the necessity of adapting to fan demands.
Sports organizations must prioritize understanding fan desires for engagement beyond traditional methods, focusing on authentic content and instant gratification.
The Kings League's innovative distribution strategy, using simultaneous cross-platform streaming, exemplifies new revenue models and wider audience engagement opportunities in sports media.
Deep dives
The Importance of Understanding Fan Expectations
The podcast emphasizes the necessity for sports organizations to deeply understand fan expectations and desires, rather than assuming everyone is a die-hard fan. Insightful discussions reveal that fans are increasingly seeking more than just live sports; they crave instant gratification, a sense of belonging, and authentic content showcasing athletes' lives outside games. The evolving consumer preferences highlight the importance of engaging with fans on various platforms and through diverse content formats. Organizations must be aware that not all potential fans will gravitate toward traditional methods of fan engagement, pushing the need for innovative approaches.
Innovative Distribution Strategies in Sports
A notable topic in the podcast is the innovative distribution strategy employed by the Kings League, where official channels and content creators distribute games simultaneously across platforms like Twitch and YouTube. This model enhances audience reach and engagement by allowing individual streamers to co-stream matches, thereby appealing to their respective audiences. The integration of technology and diverse content-sharing methods enables brands to maximize visibility and attract broader demographics. Ultimately, the disruption in traditional media rights structures is highlighted as King’s League embraces a more decentralized and participatory approach.
Monetization Challenges and Opportunities
The conversation addresses the challenges of monetizing content in a highly fragmented sports landscape where fans have a plethora of options. As engagement increases, organizations must find effective ways to translate that engagement into revenue, particularly through sponsorships and creative brand integrations. The panel discusses the need for adaptability and collaboration with brands, emphasizing that traditional advertising models may not suffice in a digital-age context. Exploring alternative revenue models and partnerships is deemed crucial for fulfilling the expectations of both fans and stakeholders in the industry.
The Role of Big Tech in Sports Innovation
The podcast highlights the complex relationship between sports organizations and big tech companies, which play a significant role in shaping the modern consumption of sports content. Platforms like YouTube and Twitch not only provide reach but also dominate data sharing and revenue generation, creating tension around the value exchange. Despite the apparent challenges, these platforms continue to enable sports organizations to grow their audiences and engage with fans in new ways. Ultimately, the dialogue suggests that while leveraging big tech for distribution is critical, there is a growing demand for sports entities to seek equitable arrangements that benefit all parties involved.
A live StreamTime Sports podcast featuring the industry leaders revolutionising the sports streaming landscape.
Leading that conversation is SportsPro CEO and StreamTime Sports co-host, Nick Meacham, who is joined by Eduard Scott, chief operations and competitions officer at Kings League; Nicola Moffat, advisor and consultant at Viveda Consulting; and OneFootball's general manager of OTT, Yannick Ramcke.
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