Why do companies franchise their business?

This week’s episode of the Restaurant Business podcast A Deeper Dive features Gary Occhiogrosso the founder of Franchise Growth Solutions, who talks about the opportunities and challenges involved in franchising.

Occhiogrosso has been involved in the business for a long time and we talk about his history, first as a franchisee and later as the founder of a franchise development and sales firm.

Franchising remains a popular method for restaurants to expand, but not everyone can expand successfully and there are a number of potential pitfalls when chains start selling the right to operate their brand to individual investors.

Occhiogrosso discusses this and what goes into taking a successful restaurant and making it a franchise. We talk about the factors that go into franchising a business. He also provides some recommendations for companies considering the option.