The Glossy Beauty Podcast
Charlotte Palermino of Dieux: ‘We're a TMI brand’
Jun 22, 2023
Charlotte Palermino, co-founder of skincare brand Dieux, discusses her social media presence on TikTok and Instagram where she shares strong viewpoints on SPF and clean beauty. She also talks about running a 'TMI' skincare brand that gives details on ingredients and clinical trials. Additionally, she shares the concept behind Dieux's 'God'-like branding and its customer base called 'Angels'.
45:40
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Quick takeaways
- Dieux is a 'TMI' skincare brand that provides granular details on ingredients and clinical trials.
- The founder emphasizes the importance of balanced and nuanced information to combat misinformation and educate consumers.
Deep dives
The Founding Story of the Brand and TikTok Presence
In this podcast episode, Charlotte Palermino, co-founder of skincare brand DUE, discusses her background in digital publishing, her experience with social media platforms like TikTok, and how her brand focuses on providing granular details on ingredients and clinical trials. She also talks about her brand's strategy, including collaborations with makeup artists and estheticians, and the success of their products, including the iMasks that gained popularity on social media, with influencers and celebrities like Haley Bieber and Harrison Ford using them.
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