Does old automatically mean useless or outdated when it comes to membership content?
Definitely not. In fact, there are so many things you can do to breathe new life into your archived content. Especially, when the core subject matter is still as relevant as the day it was first posted.
This episode of the Membership Geeks podcast is all about six concrete ways you can reuse your old content and drum up some engagement in the process.
We’re talking about everything from repurposing content to simply giving it a touch-up. By tuning in, you’ll get six handy tips to refresh and reuse your existing content to maximize its value.
Essential Learning Points:
- Why watch alongs offer a great way to engage with your audience
- How repurposed content helps you meet your audience where they are
- How you can grow your audience by giving content away for free
- How to drum up new members through a cohort experience
- Why you should always have something available for your members to tackle next
Important Links & Mentions:
Key Quotes:
“Regardless of when you actually released the content, the first time someone views it, it is new to them.”
“Anytime you can give people direction or show them the next step, it's going to massively improve their experience as a member.”
“While our instinct is to protect our paid content at all costs, it’s worth noting that repurposing your older content into free content doesn't diminish its value at all.”
Membership Geeks Podcast with Mike Morrison