Copying in Business: Do It Better or for a Niche Audience

Copying an entire business model can be a successful strategy if done better or tailored to a specific niche audience. Pressure to outperform the original may not be necessary, as finding a unique angle for a specific audience can be the easiest way to succeed. Examples like the German brothers who created a German version of eBay and sold it to eBay itself showcase the power of regional exploitation. Similarly, Starbucks differentiated by offering a European café-like experience to an American audience. The key is to find what others are doing successfully and put your own spin on it, targeting a specific audience for maximum impact.