How to Use Google Ads to Grow Your Business w/ Colin Sisco, DPT
Jul 8, 2024
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Colin Sisco, a physical therapist and owner of Kaizen Physical Therapy, discusses how Google Ads brought in 15-20 new patients monthly. He emphasizes not running your own ads and shares tips on empowering your team. The podcast highlights the impact of Google Ads on his business, generating over 1000 conversions online and attracting extra patients to his clinic.
Google Ads brought 15-20 new patients monthly for Kaizen PT.
Colin emphasized the importance of delegating tasks for business growth.
Diversifying Google Ads campaigns led to high-quality leads for specific health conditions.
Deep dives
Colin Sisco's Success Journey with Google Ads
Colin Sisco, a physical therapist and business owner at Kaizen Physical Therapy Seattle, narrates his successful experience with Google Ads through Practice Promotions since 2020. By utilizing Google Ads, Colin generated over a thousand conversions online, translating to significantly increased patient numbers and business growth. The decision to venture into online marketing arose from the COVID-19 restrictions, prompting a shift towards digital strategies to maintain business continuity and attract clients who were increasingly online.
Financial Considerations and Return on Investment
Colin's mindful approach to allocating resources highlights his strategic decision-making with Google Ads. Despite financial uncertainties during the pandemic, Colin redirected funds from other operational areas into Google Ads, viewing it as a crucial investment for business stability. The resulting return on investment showcased a remarkable outcome, with an approximate $16,500 monthly revenue generated from a $1,000 ad spend, highlighting a remarkable 16.5 to 1 return on investment.
Diversification in Marketing Strategies and Campaign Successes
Apart from focusing on general physical therapy services, Colin strategically diversified Google Ads campaigns to target niche areas like TMJ, pelvic floor, women's health, and laser therapy, tailoring ads to specific conditions and treatments. This diversified approach led to an influx of high-quality leads and considerable success, particularly in attracting patients seeking specialized care for various health conditions.
Empowering Staff and Business Growth
Colin's emphasis on creating a supportive and engaging team environment through regular meetings, individual sessions, and transparent communication underscores his dedication to staff empowerment. By fostering a collaborative culture and allowing room for mistakes, Colin has streamlined staff interactions, translating into efficient clinic operations.
Delegation and Long-term Goal Planning
Colin's advice on effective delegation, budgeting for team errors, and maintaining a long-term focus on critical business goals resonates with practice owners seeking sustainable growth. By delegating tasks, enabling staff autonomy, and ensuring adequate timeframes for goal achievement, Colin exemplifies a proactive and growth-oriented approach to business management.
Final Words of Wisdom for Practice Owners
In wrapping up, Colin emphasizes the significance of delegation, creating room for team learning through failures, and allowing sufficient time for essential tasks to materialize. His insights underscore a holistic approach to business management that prioritizes teamwork, strategic planning, and adaptability, laying a solid foundation for long-term success and growth in the competitive healthcare industry.
Do you want to GROW your business? Google Ads are the #1 way to boost your patient volume. This week, Neil talks to Colin Sisco: a physical therapist, owner of Kaizen Physical Therapy in Seattle, and a 4-year Practice Promotions client!
Since starting with Practice Promotions' Google Ads PRO System in 2020, Kaizen PT’s Google Ads have generated over 1000 conversions online, which translates to hundreds of extra patients in the clinic!
In this podcast, Colin will share...
How Google Ads bring 15 - 20 new patients every month
Why owners should NOT run their own ads
The impact of Google Ads on his business
PLUS he'll also share his top tips on empowering your team!
You don't want to miss this episode.
Want to learn more about Google Ads for medical practices? Check us out at: https://practicepromotions.net/services/google-ads/
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