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The Practice Marketing Podcast

How to Use Google Ads to Grow Your Business w/ Colin Sisco, DPT

Jul 8, 2024
Colin Sisco, a physical therapist and owner of Kaizen Physical Therapy, discusses how Google Ads brought in 15-20 new patients monthly. He emphasizes not running your own ads and shares tips on empowering your team. The podcast highlights the impact of Google Ads on his business, generating over 1000 conversions online and attracting extra patients to his clinic.
43:22

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Google Ads brought 15-20 new patients monthly for Kaizen PT.
  • Colin emphasized the importance of delegating tasks for business growth.

Deep dives

Colin Sisco's Success Journey with Google Ads

Colin Sisco, a physical therapist and business owner at Kaizen Physical Therapy Seattle, narrates his successful experience with Google Ads through Practice Promotions since 2020. By utilizing Google Ads, Colin generated over a thousand conversions online, translating to significantly increased patient numbers and business growth. The decision to venture into online marketing arose from the COVID-19 restrictions, prompting a shift towards digital strategies to maintain business continuity and attract clients who were increasingly online.

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