We talk with Chris Pereira – Founder and CEO of business consulting group iMpact on obstacles they face and strategies that work for Chinese brands entering the US. A wide-ranging discussion from macro trends driving Chinese companies to go abroad to micro initiatives like early engagement with the local community to build support for the company’s investment there. You won’t want to miss this episode from Chris, one of the frequently quoted, go-to leaders in his field.Producer
Jacob Thomas
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