

TWIG #276 Embracer makes their last divestment while Discord goes into adds
Apr 4, 2024
Topics discussed include Lilith's decision to skip soft launch, Embracer's sale of Gear Box, New York Times entry into gaming, and Discord's ad business. The crew also covers legal issues, mobile game performance, Embracer's acquisition of Gearbox, and insights on DataAI and Heroic Labs. Country focus, game launch tactics, and marketing evolution in the gaming industry are also explored.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 2min
Exploring Legal Issues and Mobile Game Performance
01:55 • 17min
Insightful Sponsorship of DataAI and Heroic Labs
18:54 • 2min
Embracer Group Acquires Gearbox for $460 Million
21:22 • 13min
Analyzing the Launch of AFK Journey by Lilith
34:09 • 12min
Strategic Country Focus and Game Launch Tactics Discussed
46:00 • 3min
The New York Times Expansion into Gaming and Advertising Strategies
49:12 • 14min
Evolution of Marketing Channels in the Gaming Industry
01:03:02 • 3min