The New York Times Expansion into Gaming and Advertising Strategies

The chapter explores The New York Times' venture into the gaming industry, highlighting the acquisition of Wordle and potential future acquisitions under the leadership of Jonathan Knight. It discusses the engagement levels of the NYT gaming app compared to news apps, as well as the introduction of ads in gaming platforms such as Nvidia's GeForce Now and Discord. The conversation also delves into the challenges faced by traditional news outlets amidst the rise of social media and the shift towards monetizing non-paying audiences in the gaming industry.